Email & SMS Marketing Across Stores

⏱ 13 min Tactics Lesson 14 of 23

Why Email is the MEO Operator's Most Valuable Asset

Email and SMS lists are the only marketing channels you truly own. Algorithm changes don't affect them. Platform bans don't delete them. For MEO operators, building an email list for each DTC store is the most important long-term asset you can develop.

Email Stack for MEO

Klaviyo — Industry standard for Shopify stores. Separate accounts per store, same skill set.
Postscript / Attentive — SMS marketing. Higher open rates (95%+) but more expensive per message.
Omnisend — Budget-friendly alternative that combines email + SMS

The 5 Essential Automated Flows

Welcome Series — 3-5 emails introducing your brand, story, and best products
Abandoned Cart — 3-email sequence recovering lost checkouts (typically 5-15% recovery rate)
Post-Purchase — Thank you + unboxing tips + review request + related products
Browse Abandonment — Re-engage visitors who looked but didn't add to cart
Win-Back — Reactivate customers who haven't purchased in 60-90 days

📧 Email Revenue Benchmark

Well-optimized email/SMS typically generates 20-30% of total Shopify store revenue. If yours is below 15%, your flows need work. If above 35%, you're likely under-investing in new customer acquisition.

✦ Knowledge Check

What is typically the highest-ROI automated email flow for an e-commerce store?

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